Health insurance

Health Insurance Guidance for Individuals & Families

Health coverage has a lot of moving parts — networks, deductibles, prescriptions, and enrollment deadlines. I'll help you understand how they fit together so you can choose coverage with your eyes open.

Reviewed by Veronica Mosley, Licensed Life & Health Insurance Agent — Whitehead Benefits & Consulting Services, LLC · Updated October 2026

Who we help

Individuals

People buying their own coverage instead of getting it through work.

Families

Households looking at coverage for a spouse and children, and how plan costs add up for everyone.

Self-employed individuals

Business owners, contractors, and gig workers who need to arrange their own health coverage.

People between jobs

Anyone who has lost, left, or is waiting on employer coverage and needs to understand the options in between.

What is ACA Marketplace coverage?

ACA Marketplace coverage is individual and family health insurance purchased through the official Marketplace created under the Affordable Care Act. In Georgia, the state's Marketplace is Georgia Access. Depending on household size and income, some people may qualify for help paying premiums — eligibility is determined during the application.

Open enrollment and special enrollment

Open Enrollment is the yearly window when anyone can sign up for or change Marketplace coverage. Outside of it, you generally need a Special Enrollment Period, which is triggered by a qualifying life event.

What is a qualifying life event?

A qualifying life event is a change in your life that can let you enroll in or change health coverage outside Open Enrollment. Common examples include losing other coverage, getting married, having or adopting a baby, and moving. There are deadlines for reporting these events, so it helps to act soon.

Understanding your costs

Deductible

The amount you pay for covered care each year before the plan starts sharing costs for many services.

Copays

A set amount you pay for certain services, like a doctor visit or prescription.

Out-of-pocket maximum

The most you'd pay for covered, in-network care in a plan year. After you reach it, the plan generally pays 100% of covered services.

Premium

What you pay each month to keep the coverage active, whether or not you use care.

Provider networks and prescriptions

Before choosing a plan, we check whether your doctors and preferred hospital are in network and whether your prescriptions are on the plan's drug list. A lower premium doesn't help much if the plan doesn't fit the care you actually use.

Frequently asked questions

Next step

Let's talk through your questions

Bring what you have and what you're trying to protect. We'll look at it together and figure out the next step — no pressure.